The market has now swollen to $4 billion (bicycles and spares), of this $500 million make up the mass bicycles, $2.4 billion are mass-premium, and $100 million are premium bikes (Rs 30,000 and above). The company offers what it calls 91Cares programme under which it sends a prefessional to the customer’s home for customisation, assembly, and maintenance.Ībout the growth of the bicycle market, Chopra explains that the overall market stood at $3 billion, including bicycles and spares, in 2019 before the COVID-19 pandemic broke out. Currently, the bicycle industry in India is dominated by the mass-premium bikes at 65 percent, the mass segment takes 30 percent and the premium bike segment takes 5 percent.ĪlphaVector offers an omnichannel retail model which includes an online marketplace and dealerships as well for handling after-sales assembly and maintenance.
The company has been present in the Indian market for five years now, retailing mass-premium bikes. With only a seat six inches long and five inches wide, a bike must be able to adjust to the rider in terms of frame design and geometry, and these are the areas AlphaVector has been focussing on for its products. Sachin Chopra begins by telling us about what scale of design research goes into the premium bikes. To know more about what the future holds for two-wheeled mobility without engines in India, we got in touch with Sachin Chopra, Co-Founder & CEO, AlphaVector India Pvt Ltd, on the occasion of the company launching KTM Bikes in the country. The pandemic acted as a catalyst in pushing the pedals for the segment in the country and as we’ve been told, the mass-premium and premium bike segment has grown more than the mass category. Bicycles are catching on in India, so much so that now we have more premium brands present and retailing here than ever before.